Creating brand advocates can be easier than you think and with social media, that influence is powered 10x, 20x 100x 5000x depending on the size of the advocates network. So just imagine what customers would think when you tweet your frustration about your new mobile phone and then the company, say Vodafone, starts tweeting back with live help… You only have to tweet back once for your entire network to know Vodafone just saved the day for you!
Tuesday, 23 June 2009
Brands needing to engage Social Media
Creating brand advocates can be easier than you think and with social media, that influence is powered 10x, 20x 100x 5000x depending on the size of the advocates network. So just imagine what customers would think when you tweet your frustration about your new mobile phone and then the company, say Vodafone, starts tweeting back with live help… You only have to tweet back once for your entire network to know Vodafone just saved the day for you!
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